I Worked in Advertising Tech. What I Saw There Led Me to Build Perseus Labs
I spent years inside advertising tech watching how consumer data gets collected, enriched, and monetized, often without people realizing it. Now AI is accelerating that same system, and families are feeling the consequences in real life: facial recognition in stores, deepfakes in schools, and children's images used to train systems they never opted into. That's why I built Perseus Labs, to give regular families practical tools to protect their privacy, both online and IRL.